Beyond Polish is a nail salon is not, like, a “regular” nail salon. It’s a cool nail salon. This start-up nail salon needed branding that screamed “out of this world nail art” while honoring the owner’s love of the color blue.

The color blue was nonnegotiable so the color palette needed to complement. Also needed variations of the logo and icons that would translate well through digital and print mediums.

Striking imagery and a killer social media vibe kickstart this brand. Mood boards and colorways inspire potential clients. The logo utilizes a fresh, on-trend typeface and a bold lighting focal for a pop of Y2K nostalgia.